Insights and inspiration that bring your marketing to life

Welcome to POP from Sappi, where you can explore videos and articles to find the latest insights and key strategies to help your brand stand out.

Direct Mail

Lighten up your direct mail footprint

How forest management helps us create a healthier planet.

Luxury Brand Experience

Consistency is key

Activating brand experience in an omnichannel environment.

Editor’s picks

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Direct Mail

Direct mail in a digital age

Blending new technology and old-school familiarity can spell future success.

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Haptics

Video shorts: haptics

Dr. David Eagleman explores the many ways touch impacts how people perceive brands.

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Surface and Aesthetics

One brand key youʼre missing

Coated paper’s surface value is easy to miss—or misunderstand.

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Other

5 impactful ways to show care for your customers

Here are five ways to show your customers how much you care, during the holidays and beyond, all with one secret ingredient that’s sure to make an impression.

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Direct Mail

Direct mail is a direct line to consumer joy

Bring back human connection with a simple piece of mail. Here are five reasons to use direct mail to reach consumers.

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Luxury Brand Experience

Marketing in the lap of luxury

These five luxury marketing trends are much more than fads—theyʼre guides for making your brand shine.