Insights and inspiration that bring your marketing to life
Welcome to POP from Sappi, where you can explore videos and articles to find the latest insights and key strategies to help your brand stand out.
Direct mail in a digital age
Blending new technology and old-school familiarity can spell future success.
Video shorts: haptics
Dr. David Eagleman explores the many ways touch impacts how people perceive brands.
One brand key youʼre missing
Coated paper’s surface value is easy to miss—or misunderstand.
5 impactful ways to show care for your customers
Here are five ways to show your customers how much you care, all with one secret ingredient that’s sure to make an impression. (Spoiler alert: it's paper.)
Direct mail is a direct line to consumer joy
Bring back human connection with a simple piece of mail. Here are five reasons to use direct mail to reach consumers.
Marketing in the lap of luxury
These five luxury marketing trends are much more than fads—theyʼre guides for making your brand shine.