POP from Sappi
Menu
Topics
Inside luxury marketing
The science of touch
Unlocking direct mail
Finding your surface
The Sappi advantage
Graphic papers
Paperboard
Events
Get in Touch
Haptics
Video shorts
Dr. David Eagleman explores the many ways touch impacts how people perceive brands.
Hey, we wrote the book on this. Want a free copy?
Get my free book
VIDEO 1 – 3:32
The neuroscience of touch
Why is touch such a crucial part of the sensory experience?
VIDEO 2 – 3:21
The necessity of touch
Why is touch critical to a brand experience?
VIDEO 3 – 4:49
Communicative touch
How does touch play a pivotal role not just in communicating feelings, but in providing information?
VIDEO 4 – 3:25
Ownership and trust
How does touch influence people’s purchases?
VIDEO 5 – 5:03
Incidental touch
How does holding an object affect unrelated decision-making?
VIDEO 6 – 4:59
Medium shapes the message
Is high-quality paper the best medium to deliver memorable messaging?
Hey, we wrote the book on this.
Want a free copy?
Case studies of groundbreaking, touch-inspired packaging
Science and data to support your paper pitch and selection
Best practices for turning brain science into brand swagger
Free Book, Please!
More on this topic...
Haptics
First impressions are everything
Don’t just get your customer’s attention. Feel it.
Haptics
Make your brand memorable
Paper’s unique abilities leave a lasting brand impression.
Haptics
Ownership starts with perception
Influence your customer’s behavior with the touch of paper.
Haptics
The science of touch
A compelling marketing solution is right at your fingertips.
