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Video shorts
Dr. David Eagleman explores the many ways touch impacts how people perceive brands.
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VIDEO 1 – 3:32
The neuroscience of touch
Why is touch such a crucial part of the sensory experience?
VIDEO 2 – 3:21
The necessity of touch
Why is touch critical to a brand experience?
VIDEO 3 – 4:49
Communicative touch
How does touch play a pivotal role not just in communicating feelings, but in providing information?
VIDEO 4 – 3:25
Ownership and trust
How does touch influence people’s purchases?
VIDEO 5 – 5:03
Incidental touch
How does holding an object affect unrelated decision-making?
VIDEO 6 – 4:59
Medium shapes the message
Is high-quality paper the best medium to deliver memorable messaging?
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Explore how print is an enduring force in the digital age
Learn just how much the science of touch influences our behavior
Hear from five leading creatives about their take on tactility
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Ownership starts with perception
Influence your customer’s behavior with the touch of paper.
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The science of touch
A compelling marketing solution is right at your fingertips.
