POP from Sappi | Insights and inspiration that bring your marketing to life

Insights and inspiration that bring your marketing to life

Welcome to POP from Sappi, where you can explore videos and articles to find the latest insights and key strategies to help your brand stand out.

We’re more likely to remember what we read on paper than what we read from a screen, and scientists discovered three reasons why. Learn about paper’s unique abilities to leave a lasting brand impression.

Direct Mail

Lighten up your direct mail footprint

How forest management helps us create a healthier planet.

Luxury Brand Experience

Consistency is key

Activating brand experience in an omnichannel environment.

Editor’s picks

Direct MailDirect mail in a digital ageBlending new technology and old-school familiarity can spell future success.
HapticsVideo shorts: hapticsDr. David Eagleman explores the many ways touch impacts how people perceive brands.
Surface and AestheticsOne brand key youʼre missingCoated paper’s surface value is easy to miss—or misunderstand.
Other5 impactful ways to show care for your customersHere are five ways to show your customers how much you care, all with one secret ingredient that’s sure to make an impression. (Spoiler alert: it's paper.)
Direct MailDirect mail is a direct line to consumer joyBring back human connection with a simple piece of mail. Here are five reasons to use direct mail to reach consumers.
Luxury Brand ExperienceMarketing in the lap of luxuryThese five luxury marketing trends are much more than fads—theyʼre guides for making your brand shine.