Here are five ways to show your customers how much you care, all with one secret ingredient that’s sure to make an impression. (Spoiler alert: it's paper.)
Sun Chemical used coated paper to turn a specialty card packet into a successful sales enablement tool.
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A well-paved path forward ensures direct mail fits in your bigger marketing plan.
Activating brand experience in an omnichannel environment.
How you say it is paramount to getting customers to act.
Blending new technology and old-school familiarity can spell future success.
Bring back human connection with a simple piece of mail.
Give your eyes a rest with some good old mail
Don’t just get your customer’s attention. Feel it.
The differences between coated and uncoated paper matter to your marketing.
Coated paper produces and protects, helping brands stay consistent.
How forest management helps us create a healthier planet.
Paper’s unique abilities leave a lasting brand impression.
These five luxury marketing trends are much more than fads—theyʼre guides for making your brand shine.
Coated paper’s surface value is easy to miss—or misunderstand.
Influence your customer’s behavior with the touch of paper.
Send your message starring special effects and paper finishes that coated paper makes possible.
Selecting the right form factor for your direct mail depends on its goals.
A compelling marketing solution is right at your fingertips.
Especially during a pandemic. The personal connection combined with haptics—the science of touch—makes mail a marketing no-brainer.
To boost your direct mail response rates, optimize how you target the audience.
Dr. David Eagleman explores the many ways touch impacts how people perceive brands.