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5 impactful ways to show care for your customers

Here are five ways to show your customers how much you care, during the all with one secret ingredient that’s sure to make an impression.

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A coated paper case study

Sun Chemical used coated paper to turn a specialty card packet into a successful sales enablement tool.

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A strategy roadmap

A well-paved path forward ensures direct mail fits in your bigger marketing plan.

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Consistency is key

Activating brand experience in an omnichannel environment.

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Craft a catchy message

How you say it is paramount to getting customers to act.

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Direct mail in a digital age

Blending new technology and old-school familiarity can spell future success.

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Direct mail is a direct line to consumer joy

Bring back human connection with a simple piece of mail.

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Direct mail: A welcome split from the screen

Give your eyes a rest with some good old mail

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First impressions are everything

Don’t just get your customer’s attention. Feel it.

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Five ways coated paper shines

The differences between coated and uncoated paper matter to your marketing.

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Get surface level staying power

Coated paper produces and protects, helping brands stay consistent.

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Lighten up your direct mail footprint

How forest management helps us create a healthier planet.

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Make your brand memorable

Paper’s unique abilities leave a lasting brand impression.

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Marketing in the lap of luxury

These five luxury marketing trends are much more than fads—theyʼre guides for making your brand shine.

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One brand key you’re missing

Coated paper’s surface value is easy to miss—or misunderstand.

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Ownership starts with perception

Influence your customer’s behavior with the touch of paper.

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Special effect tips and types

Send your message starring special effects and paper finishes that coated paper makes possible.

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The format guide to decide

Selecting the right form factor for your direct mail depends on its goals.

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The science of touch

A compelling marketing solution is right at your fingertips.

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This just in: People really love their mail

Especially during a pandemic. The personal connection combined with haptics—the science of touch—makes mail a marketing no-brainer.

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Three paths to a better audience

To boost your direct mail response rates, optimize how you target the audience.

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Video shorts: Haptics

Dr. David Eagleman explores the many ways touch impacts how people perceive brands.