Sharp, high-definition design and images print better on coated paper. More vivid colors. Greater contrasts. Tighter lines. All of this is possible because coated paper has superior ink holdout.
This unlocks doors for your creative teams to impress customers with something visually awesome, but it also helps ensure every piece you print reflects your vital brand guidelines. Coated paper makes it easier to maintain a brand’s identifiable pattern of expression—and sometimes even build upon that identity.
While on press, coated paper is doing its job to protect your brand identity. A uniform, high-holdout, coated surface keeps ink from unevenly penetrating into the paper. Non-uniform ink absorption can make one page look different from the next, with images that appear dull and less defined.
Plus, its larger printing color gamut means the range of achievable colors, hues, saturation and tones is wider than that of uncoated paper, offering you more options to bring what’s on screen to life. But coated paper keeps working hard even after the ink’s dried and the mail shipped.
Nothing can make a marketer’s heart drop faster than a mailpiece that gets scuffed, stained and torn when it’s sent out. A lot can happen to exposed paper between printer to post office to potential new customer.
Thanks to the coating’s protective properties, this paper is more resistant to wear and tear. Your brand has a better chance of arriving at its destination looking professional and crisp.