Video shorts: haptics

Dr. David Eagleman explores the many ways touch impacts how people perceive brands.
VIDEO 1 – 3:32
The neuroscience of touch
Why is touch such a crucial part of the sensory experience?
VIDEO 2 – 3:21
The necessity of touch
Why is touch critical to a brand experience?
VIDEO 3 – 4:49
Communicative touch
How does touch play a pivotal role not just in communicating feelings, but in providing information?
VIDEO 4 – 3:25
Ownership and trust
How does touch influence people’s purchases?
VIDEO 5 – 5:03
Incidental touch
How does holding an object affect unrelated decision-making?
VIDEO 6 – 4:59
Medium shapes the message
Is high-quality paper the best medium to deliver memorable messaging?